2025 Priority Drawing
Every October, the California Department of Alcoholic Beverage Control (ABC) holds the Annual Priority Drawing—the one time each year new General liquor licenses are issued.
🍸 General licenses cover:
Type 47 (On-Sale General – Eating Place)
Type 48 (On-Sale General – Public Premises, like bars/nightclubs)
Type 21 (Off-Sale General – Liquor Store)
These licenses are only issued new through this drawing. Otherwise, they must be purchased on the secondary market.
Applications will be accepted Sept. 8- Sept. 19th, 2025. link
📍License Availability by County
💵 Cost to Apply
$19,315 per application (paid via Cashier’s Check or Money Order).
If you don’t win, you’ll receive a refund minus $100.
Winners have 90 days to file the full application and pay additional filing fees.
Why It Matters
This is the only opportunity to secure a new General license without paying volatile secondary-market prices and dealing with seller, escrow and brokers.
🥂 Apply with Proper Pour Co.
I handle Priority Drawing applications start to finish—so you or your client can avoid mistakes, missed deadlines, and wasted fees. My flat fee is $400.
If you’re planning to apply this year:
✔️ I’ll prepare and file the application
✔️ Track deadlines
✔️ Guide next steps if you’re awarded
Interested?
Send me a message or email jemma@properpourco.com to get your application started.
