I didn’t set out to work in alcohol licensing. I studied fashion design and philosophy, and grew up more introspective than entrepreneurial. But since 2012, this work has proven to be an unexpectedly perfect fit.

Alcohol licensing lives at the intersection of regulation, real estate, and hospitality — and California’s hospitality industry is nothing if not creative, resilient, and deeply human. It’s a privilege to support the people who build it.

Over the years, I’ve worked with business owners from around the world, navigated complex regulatory landscapes, and helped shepherd projects from idea to opening day. Along the way, I’ve developed a clear, systems-driven approach grounded in honest timelines, realistic expectations, and steady follow-through.

I believe clients deserve transparency, competence, and calm — especially in a process that’s often opaque and frustrating. You already have enough on your plate. My job is to make licensing one less thing to worry about.

From red tape to ribbon cutting, I help bring hospitality visions to life.